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Author Archive for Jason Beaird

Emphasis in Design

Closely related to the idea of unity is the concept of emphasis or dominance. Rather than focusing on the various elements of a design fitting together, emphasis is about making a particular feature draw the viewer’s attention. When you design a web page layout, often you’ll identify an item in the content, or the layout itself, that you want to stand out. This article explores how we can achieve this graphic effect.

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Unity in Design

Design theory describes unity as the way in which the different elements of a composition interact with one another. A unified layout is one that works as a whole rather than being identified as separate pieces. It’s important that unity exists not only within each element of a web page, but across the entire web page — the page itself must work as a unit. We can use a couple of approaches to achieve unity in a layout (aside from avoiding frames): proximity and repetition.

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Balance in Design

In a figurative sense, the concept of visual balance is similar to that of physical balance illustrated by a seesaw. Just as physical objects have weight, so do the elements of a layout. If the elements on either side of a layout are of equal weight, they balance one another. There are two main forms of visual balance: symmetrical and asymmetrical.

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