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Author Archive for Jennifer Farley

An Insider’s Guide to Type and Symbol Logos

Type-​​and-​​symbol logos generally take the form of the company name in type, and a symbol representing the ideals of that company beside, underneath or above the name. When using both type and symbols, designers must carefully consider how their choice of typeface will work with the symbol. Let’s examine a few prominent logos and look at how the choice of typeface relate and balance with their married graphic symbols.

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