If you are a company or business, you almost certainly have a brand already. If you don’t, I recommend you stop reading this now and go and get one. Remember that having a brand is extremely important, especially when you are trying…
Read More…
Creating an effective “Coming Soon” page may seem like a nuisance at first, but in all honesty it doesn’t take that much to build and can provide surprising benefits. Most “Coming Soon” pages are designed with very little thought or effort, as…
Read More…
Over the years, I’ve found that clients typically fall into two extremes when it comes to pricing: the “I don’t care” crowd, and price-sensitive clients. Of course, my favorites are the ones that don’t care about the price, but these are few…
Read More…
The design industry is highly competitive. There is always someone on your heels waiting to take the next job or to sweep a client out from under you. Being able to retain your clients is essential in this market, and repeat business…
Read More…
Designers meticulously polish every last pixel of their landing pages to maximize appeal, but they rarely have the opportunity to tailor their product listings on major retail websites. Often, all you can do is include is a well-composed image, write a well-written,…
Read More…
Vectorized characters are often used to build a friendlier brand for businesses. They carry great visual appeal and have an immediate impact on viewers, and they’re also a rare opportunity for designers to unleash their creativity without normal business constraints. There are…
Read More…
If you’re like me, you’re a freelance designer or you work in a design firm. You work hard and pour as much of your time and effort as possible into each and every project. You’ve agreed to payment terms with your client,…
Read More…
In a previous article, I gave some tips for designers on how to make their clients happier. I want to continue along this line of thinking, but I want to focus on the reverse — how clients can make their designers happier. As they…
Read More…
Business cards are powerful marketing tools, but only if they’re designed to make a strong positive impression. A beautifully-designed card not only shares your contact information, it also provides your brand’s first impression and reinforces your professional outreach efforts. A sharp business…
Read More…
Despite the emergence of powerful desktop technology tools, it still takes more than a single software suite to become a great web developer. Web developers are virtually tethered to their computers, but just like graphic designers, web devs can be surprisingly productive away from their desk or…
Read More…