The use of typographic logos is becoming a very popular concept, because it gives designers the flexibility to be creative without overcompensating with ostentatious graphics and loud colors. Typographic designs are generally creative and interesting manipulations of letters and numbers in different…
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Branding is a sticky business. There’s a lot of fluff (and hype) for all of the misunderstandings of what branding is, what it isn’t, and how it works. More than a logo, a design, or a color palette – branding is the outward “persona”…
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Key card design is an overlooked and underutilized facet of hospitality marketing. A surprising number of hotels elect to use blank, bland, or generic key cards due to budget constraints or a lack of creativity. Ironically, these are often the same businesses…
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Nick Voronin is a graphic and web designer with more than seven years of professional experience. Nick specializes in corporate identities, logos, and web-page designs. He is an art director and a founder of Voronin Design Studio located in Lviv — the art heart…
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Sreeraman has been a visual designer for over 8 years. He began as a hobbyist, but he now works full time on a variety of design projects, including print design, branding, corporate identity, as well as T-shirt design and front-end development. Sreeraman hopes…
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Catchy, memorable brand names and stylish logos are assets to any budding business, but a mascot has unique appeal that can foster a friendly, personal relationship between company and customer. For businesses that are primarily web-based enterprises with very little face-to-face interaction…
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Time to design some logos? Stuck staring at a blank artboard (for you Illustrator buffs)? Or maybe your company wants to keep logo design in-house (gulp!) and the task has fallen to you. Designing a logo can be intimidating, even if you…
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Updating a logo can be an intimidating task. A logo is the iconic image that the public associates with your company, so changing this figure can be almost devastating if not done in the right way or at the right time. So…
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The world is a vortex of logos swirling around trying to get the public’s attention. There are so many businesses and organisations trying to grip you — some with well-thought out logos and some that are not so well considered. Unfortunately, some are knockoffs — knowingly…
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What do Nike, McDonalds, Apple, and Coca-Cola have in common? If your answer is that they are all large and very successful corporations, then you would be very correct. But that’s not the only right answer. In fact, the other answer may…
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