If you are a company or business, you almost certainly have a brand already. If you don’t, I recommend you stop reading this now and go and get one. Remember that having a brand is extremely important, especially when you are trying…
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Symbols play a strong a role in the creative process and can make or break a visual design. Today, in the spirit of Valentine’s Day, the symbol that we’ll study is the heart. The heart is symbolic for many things, including love,…
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Logos are everywhere — they serve to represent a company or brand. That’s why designing a logo is no easy task; it has to be designed thoughtfully in order to stand out from the crowd of visual competitors. A logo should depict the…
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Every single business across the web and the world should have a logo, because it represents your company’s identity — a critical branding element. You want people to know what kind of company you are in a single glance across your logo. For…
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Have you ever found yourself in a brand design project that has taken on a life of its own and you’re just along for the ride? Well I have, and it can be a frustrating experience, especially if your clients or colleagues…
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I recently wrote about a fictional technology startup that I called RidicuTech and how they could go about branding their business. In this current article, I’ll get into the nuts and bolts of how I might approach a branding process, starting with…
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Most of us by know by now how difficult a branding process can be. The slightest flaw in brand design will get duplicated onto thousands of banners, business cards, and other marketing paraphernalia. Branding takes work. It isn’t just a company name…
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We all are well aware of the importance of typography in web design. It should be eye-catching and unique to help your design stand out from a crowd of cybercompetitors. There are endless possibilities; all you need is your imagination and the…
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Have you ever looked at a design, realizing that you liked it or didn’t like it, but you weren’t sure why? What about it did you like? What didn’t you like? Could you put your finger on it? Most likely, the reason…
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First of all, I just have to say I LOVE chocolate. But what girl doesn’t?! I had a lot of fun researching this series and ate plenty of chocolate along the way. These logos are all about chocolate, and they’re sure to get…
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