Creating an effective “Coming Soon” page may seem like a nuisance at first, but in all honesty it doesn’t take that much to build and can provide surprising benefits. Most “Coming Soon” pages are designed with very little thought or effort, as…
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Whether you run a small business with a few clients or a large corporation that targets thousands of people each day, your online presence is of the utmost importance. Having a cold, uninviting site is bad for business. This sends the wrong…
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Whether you work for a large corporation or a small business, having an “About Me” on your website that’s actually interesting and personal is a great way to stand apart from millions of businesses and personal profiles with bland, uninspired “About Me”…
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Prototyping is essential when it comes to designing. Thanks to programs like Blender, Photoshop, and a host of other software, we can construct highly-detailed, easily-editable design concepts without the costs and commitments involved in building tangible models. Prototyping your package design not…
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As a designer, owning your own business can be tough. You need every possible edge to get your foot in the door with new clients. You are relying on yourself and your own efforts for your income, so every little move that…
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With the new year shortly upon us, many like to take the opportunity to declare some new year’s resolutions. Perhaps you’re not a person who worries about new year’s resolutions (I, for one, am not), but it doesn’t mean that you can’t…
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Never judge a book by its cover, or so the old adage goes, but let’s be honest with ourselves — we evaluate all sorts of things based on their appearance. It’s no different when it comes to design, especially when it comes to…
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I recently wrote about a fictional technology startup that I called RidicuTech and how they could go about branding their business. In this current article, I’ll get into the nuts and bolts of how I might approach a branding process, starting with…
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Although the act of branding and subsequently launching a successful branding campaign is a long, hard, and sometimes daunting task, the hard work is sure to pay off in the end if done properly. Branding isn’t a walk in the park, but there is…
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Most of us by know by now how difficult a branding process can be. The slightest flaw in brand design will get duplicated onto thousands of banners, business cards, and other marketing paraphernalia. Branding takes work. It isn’t just a company name…
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