One of the most difficult processes in promoting a product or service is developing a great landing page. Your overall goal is simple: You want as many interested visitors as possible to sign up for your newsletter, pay for your service, or…
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Almost every website worth its clout goes under construction at one point or another. Frequent redesigns are often a sign of a very well-curated website and a business behind it that’s willing to invest in maintaining a modern, effective web presence. As…
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There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate…
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As all designers know, effective landing pages play a critical role in increasing online transactions and conversions. But, despite the well-known importance of proper, effective landing page design, there’s no one-size-fits-all formula for building a landing page that’s guaranteed to thrive. There…
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The differences between good landing pages and great landing pages are often very subtle. Small changes in layout, colors, and imagery can often make large differences in terms of how persuasive these pages are. When it comes to these careful aesthetic choices, a…
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It seems like half of the sites on the web are using webfont services these days. While font services are hugely popular (thanks mainly to the widespread support of the @font-face CSS property), it’s often difficult to choose a font, a font…
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Design decisions are sometimes considered qualitative, nebulous matters that should be approved by advisory boards, outsourced to consultants, or in some cases left to total guesswork. Decisions regarding headlines, colors, imagery, and writing are often put through an arbitrary approval process where…
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Landing pages are carefully-designed destinations for visitors who click on advertisements, promotions, or product listings. Effective landing pages have been refined and polished through dozens of iterations. Less persuasive landing pages are designed solely on hunches and opinions instead of rigorous testing.…
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