Recently, I shared a roundup of some truly creative contact pages to inspire you to take a look at your own or at least get you thinking if you’re in the midst of launching your own website. The pages featured everything from…
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Whether you run a small business with a few clients or a large corporation that targets thousands of people each day, your online presence is of the utmost importance. Having a cold, uninviting site is bad for business. This sends the wrong…
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Design trends come and go, but the basics of visual design haven’t changed a bit in the past 50 years. Technology has improved exponentially, but the old principles remain in place, unaffected by decades of fleeting fads.
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One of the most difficult processes in promoting a product or service is developing a great landing page. Your overall goal is simple: You want as many interested visitors as possible to sign up for your newsletter, pay for your service, or…
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Appealing advertisements are critical for any marketing campaign. You can easily win people over with creative and compelling advertisement design, and even the smallest visual improvements can have a dramatic, amplified effect on the bottom line of your ad campaign. A good…
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Designers and marketers spend a lot of time, energy, and effort persuading website visitors to sign up for trials, newsletters, free downloads, and other incentives. Designing a creative and interesting registration form is a crucial final part of that process. You will…
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With the new year shortly upon us, many like to take the opportunity to declare some new year’s resolutions. Perhaps you’re not a person who worries about new year’s resolutions (I, for one, am not), but it doesn’t mean that you can’t…
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There are many different ways to run a business online, and methods will vary depending on the industry, the target customer, and many other factors. Marketers are often concerned with gaining online exposure, increasing visibility, and attracting web traffic, but the ultimate…
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As a former art student of 10+ years, I know the importance of creating work that catches the eye of whomever passes. They say that “first impressions are lasting impressions,” and it’s no different when it comes to the characters and mascots that you design. Just like your wardrobe and anything else you can aesthetically change, careful alterations can go a long way and can make even the simplest designs look amazing.
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As a web designer, developer, or graphic designer (or maybe you are all of these rolled into one), you have to deal with clients, new technology, and growing your business. Often, once one project is complete, you’d better have the next one…
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